Partner · Product photography · Content partner
picpoint. is a product-photography studio based in Düsseldorf with over 14 years of experience in professional image production for e-commerce, fashion and lifestyle. With more than 7,800 completed projects and 439,000+ images produced, picpoint. ranks among the most capable product-photography studios in the German-speaking market. The range of services spans classic packshots and cut-outs, hollowman and flat-lay photography, model and lifestyle shoots, and AI-generated model packshots. For SMARTVIEW360 customers in sport, outdoor and fashion, picpoint. is the ideal partner for underpinning digital collection presentations and B2B sales processes with professional, sales-driving imagery.
Digital sales processes are only as good as the imagery that carries them. picpoint. delivers exactly that — fast, in top quality and specialised in the segments SMARTVIEW360 customers call home:
picpoint. is a content partner of SMARTVIEW360. The partnership gives joint customers direct access to professional image production — from initial planning through the shoot to delivery of finished assets in a SMARTVIEW360-compatible format.
Via the picpoint. customer portal, images can be managed centrally, downloaded and prepared directly for use in ORDERBOOK, MEDIABOOK and B2B showrooms. SMARTVIEW360 actively recommends picpoint. as the first port of call for customers looking to professionalise their image strategy.
picpoint. specialises in fashion, sport, outdoor and lifestyle — exactly the core industries of the SMARTVIEW360 customer base. Services include: packshots & e-commerce photography (incl. Amazon, Zalando), hollowman, flat-lay and laydown photography, model and lifestyle shoots, accessories, shoes, jewellery and décor, cut-outs and retouching, plus AI-generated model packshots (from Q2 2026).
Reference customers include Giesswein, Fortuna Düsseldorf, Eintracht Frankfurt and other well-known sport and lifestyle brands.