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B2B SHOP · Multichannel

A second channel. Without giving up the first.

Almost every brand runs a B2B shop, usually through the ERP. That one stays exactly where it is. The B2B SHOP in the Ecosystem sits alongside it — as the channel where around 25,000 retailers discover you and order straight away.

Trade fairs were the place where you got found.

Fairs cost more and draw fewer visitors, cold outreach to retailers is slow — and the best collection is worth nothing if nobody sees it. What the exhibition hall used to do has to happen inside the ordering tool now.

In consumer business this is long settled: your own store plus further channels. In wholesale most brands still sell through exactly one — their own shop, known only to their own retailers.

B2B CONNECT puts your brand where retailers already order.

Alpha Industries featured in B2B CONNECT — brand discovery with hero video and request access
B2B CONNECT · Alpha Industries as a featured brand — visibility in brand discovery, "Request Access" for retailers

Why a second shop is not a second workload.

01

Your existing shop stays

It keeps serving your established retailers exactly as it does today. We don't replace it — no more than we replace your ERP.

02

The second channel brings the new ones

Retailers are already ordering in the B2B SHOP. Through B2B CONNECT they discover brands they don't yet carry — and order the way they are used to.

03

No marketplace in between

No commission on your margin, no third-party checkout. The retailer orders directly from you. Prices, terms and the customer relationship stay yours.

04

A suggestion, not a shelf

Every retailer sees a tailored order proposal based on their last order — with stock levels, images and videos. Not a catalogue to click through.

Around 25,000 retailers & buyers in the network — your range gains reach before the first appointment is booked.

In the Ecosystem

Visibility that turns into orders.

Discover, view, order — all in one system. B2B CONNECT brings the visibility, MEDIABOOK the imagery, ORDERBOOK the close.

Let's talk →
Explore MEDIABOOK Explore ORDERBOOK